Vortrag: 05.12. | 14:10 | Breakout 12: Packaging: Increase Value – Decrease Waste
Reality Check with Experts
“If we do what we always did, we’ll get what we always got. It’s the sad truth but we have to change packaging radically. Avoid, reduce, rethink, reconstruct, recycle. Designers, material suppliers, converters and brand-owners are responsible to come up with new sustainable solutions all along the value chain. 'Painting things in green color' is not an option, – we have to dig deeper and as consumers we must also change our way of living.”
Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel, Germany, and has worked at the brand agency FACTOR since 1995. Since 1999, he has been a managing partner and has been responsible for the implementation of many outstanding projects. He is head of the packaging division and has already realised projects for adidas, Bosch, C&A, Gardena, Omron and Phonak. Together with his team, Uwe Melichar develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries. He is also a lecturer at various universities, such as at the University of Augsburg, is a member of the Type Directors Club New York, jury member of Red Dot Award for five years and has been president of the epda (European Brand & Packaging Design Association) since 2017.