Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel, Germany, and has worked at the brand agency FACTOR since 1995. Since 1999, he has been a managing partner and has been responsible for the implementation of many outstanding projects. He is head of the packaging division and has already realised projects for adidas, Bosch, C&A, Gardena, Omron and Phonak. Together with his team, Uwe Melichar develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries. He is also a lecturer at various universities, such as at the University of Augsburg, is a member of the Type Directors Club New York, jury member of Red Dot Award for five years and has been president of the epda (European Brand & Packaging Design Association) since 2017.