Loe Limpens studied Fashion design at the Academy of applied arts in Maastricht and Design Management in Rotterdam in the Netherlands. In 2001 Loe joined Albert Heijn (Ahold/Delhaize). In 2009 Loe started Yellow Dress Retail, an agency specialised in Retail communication, Retail design and Private Label Packaging design. He is a Jury member for several packaging design awards and passionate speaker on Trends, Design and Retail Brands.
He is co-author of "Private Label Uncovered"- 2011, "Managing Private Labels" – 2015 and "The Private Label Revolution" – 2019.