Referenten

Dora Petrella
Data Scientist
METRONOM GmbH
Vortrag: 05.12. | 11:40 Uhr | Breakout 6: Künstliche Intelligenz im Marketing - Aus dem Labor in die Umsetzung
Thema: KI trifft auf Customer Experience - ein Streifzug durch die sich verändernde Kundenwelt.
"Do it like Netflix - How METRO uses AI for analysing billions of customer transactions to identify customer's purchasing habits and create personalized product recommendations"
Lebenslauf
Dora studied Industrial Engineering at La Sapienza University of Rome. She was selected for an exclusive exchange program in Computer Science at the University of Freiburg, where she investigated Google's Differentiable Neural Computer as part of her Master's thesis.
Since one year Dora is working as Data Scientist at Metronom on customer related use cases. She is passionate about developing personalized recommender systems based on Artificial Intelligence. Recently, she was invited to the panel "Demystifying Machine Learning: talking about facts and myths" organized by Unicorns in Tech.

46. DEUTSCHER MARKETING TAG

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