Head of Consumer Insights and Analytics EU Hub
Philip Morris International
Vortrag: 05.12. | 11:40 | Breakout 3: Customer Experience neu denken
Thema: DESIGN A SMOKE FREE FUTURE || CONSUMER AT THE CORE AND HOW TO ACT WITH CX UPON
"Philip Morris International is undergoing a transformation process that involves the exchange of its entire core offering: a move away from combustible cigarettes to a smoke-free future with IQOS. The commitment to listen to the client, learn from his/her feedback and act upon is central to this transformation. Smart software and a strong mindset are the key enablers on this journey."