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Daniel Landes
Head of Consumer Insights and Analytics EU Hub
Philip Morris International
Vortrag: 05.12. | 11:45 | Breakout 3: Customer Experience neu denken
Thema: DESIGN A SMOKE FREE FUTURE || CONSUMER AT THE CORE AND HOW TO ACT WITH CX UPON
"Philip Morris International is undergoing a transformation process that involves the exchange of its entire core offering: a move away from combustible cigarettes to a smoke-free future with IQOS. The commitment to listen to the client, learn from his/her feedback and act upon is central to this transformation. Smart software and a strong mindset are the key enablers on this journey."
Lebenslauf
Daniel started his career with Philip Morris as a Trainee end of 2010. Since then he took various responsibilities in Market Research, Marketing and organizational transformation projects. Today he is leading the Consumer Insights and Analytics departments in Germany, Austria, Switzerland, UK and Benelux.

46. DEUTSCHER MARKETING TAG

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